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About Couture Cares

Couture Cares engages youth through special events, community-based education, mentoring, employment readiness and enrichment programs to help them develop skills and strengthen ties to family and community. 

About Us

Couture Cares was established in 2014 in Memphis, Tennessee. Although we are young as a non-profit organization, we have made a tremendous impact on our youth; as of October 2018, we have assisted over 700 high school girls, in Memphis, TN and Chicago, IL. We will be expanding to Jackson, MS in 2019.  Over the years, Couture Cares has partnered with many schools, organizations, and businesses to provide youth with enriching, informative, and uplifting experiences.



At COUTURE CARES we believe it is an economic and moral imperative to create new opportunities for our young people – many of whom are eager to engage and take on new challenges, but haven’t yet been able to figure out how. In an effort to inspire short- and long-term change, we are working harder and smarter than ever to offer meaningful events and programs to ensure a smooth transition to adult roles.



In a changing economy and in the face of the statistics , we take heart: The new connections we see for COUTURE CARES participants are powerful and fundamentally life-changing. While this work is incredibly difficult, COUTURE CARES board of directors, supporters and participants are optimistic, driven and empowered.

Davina C. Jones

Couture Cares, Executive Director

As a native of Memphis, Davina Jones founded Couture Cares, a 501(c)3 organization in 2014 created to embody her unique vision to plant seeds of change in the minds, hearts, and lives of youth in her city, regardless of race, color or religion. Couture Cares largest annual event is called Her Prom Closet Giveaway. This event was created to help young women of the Mid-South by providing free prom dresses, accessories, shoes, makeup, and life essential workshops. The vision of this annual event has now expanded to other states. Couture Cares Board of Directors, Advisory Committee and Volunteers are energized and pledge to do all we can to realize our mission and vision because we love Greater Memphis and want everyone we come in contact with to thrive.

Davina has contributed in numerous community events throughout the mid-south.


Davina Jones continues to exemplify integrity, passion and hard work through her focused sector. The overall goal is providing the community with deep knowledge and creative solutions to address needs and opportunities.










Our Vision

We aim to Develop, Participate and Empower the Youth. 

COUTURE CARES envisions a community where youth have access to the opportunities, skills, resources and relationships they need to fulfil their potential. We aim to Develop, Participate, and Empower the Youth.

2019 Couture Cares. Designed by Optic Views.