Couture Cares engages youth through memorable events, community-based education, mentoring, college readiness  and financial literacy programs to assist them to develop skills and strengthen ties to family and community. Couture Cares was established in 2014 in Memphis, Tennessee. Our nonprofit serves as a 501 (c) 3 organization.

       At Couture Cares, we believe it is an economic and moral imperative to generate new opportunities for our youth.  Many of whom are eager to engage and take on new challenges, but haven't yet been able to figure out how. In an effort to inspire short/long-term changes, we are working harder, yet smarter than ever to offer meaningful events and programs to ensure a seamless transition to adult roles.

     In a changing economy and in the face of the statistics, Couture Cares has the heart to help in whatever ways we can.  The new connections we see for Couture Cares participants are influential and fundamentally life-changing. While this work is incredibly challenging, Couture Cares board of directors, supporters and participants are optimistic, driven and empowered.

Davina C. Jones , Executive Director

      As a native of Memphis, Davina Jones founded Couture Cares, a 501 (c) 3 organization in 2014. This organization was created to embody her unique vision to plant seeds of change in the minds, hearts and lives of youth in her city, regardless of race, color or religion. Couture Cares largest annual event is called Her Prom Closet Experience. This event was developed to help young women of the Mid-South by providing free prom dresses, accessories, shoes, makeup and life-essential workshops. The vision of this annual event has currently expanded to other states. The Couture Cares Board of Directors, Advisory Committee and Volunteers are energized and pledge to do all we can to execute our mission and vision because we love Memphis and want everyone we come in contact with to thrive. Davina has also contributed to numerous community events throughout the Mid-South.

Mission Statement

      COUTURE CARES envisions a community where youth have access to the opportunities, skills, resources and relationships they need to fulfil their potential. We aim to Develop, Participate and Empower the Youth.

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